DON PAPA RUM
 

THE OBJECTIVE

To bring Don Papa’s  ‘Sugarlandia' brand story to life across all marketing platforms.


THE RESULTS

All of Don Papa’s new communication channels and platforms (Website, Brand Hub, Global Toolkit, and Merchandise Catalogue) have been created by Skal to reflect the brand’s unique and extraordinary brand story of ’Sugarlandia’ - the magical and intriguing island in the Philippines where Don Papa Rum is from.

 

B A C K